NEW MARKETING-CLOUD-CONSULTANT EXAM BOOK, FREE MARKETING-CLOUD-CONSULTANT DOWNLOAD

New Marketing-Cloud-Consultant Exam Book, Free Marketing-Cloud-Consultant Download

New Marketing-Cloud-Consultant Exam Book, Free Marketing-Cloud-Consultant Download

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Salesforce Marketing-Cloud-Consultant certification is highly valued in the industry, as it demonstrates a professional’s expertise in the field of marketing automation. Salesforce Certified Marketing Cloud Consultant certification is recognized globally and is highly respected by both employers and clients. Salesforce Certified Marketing Cloud Consultant certification also opens up new opportunities for professionals looking to advance their careers in the digital marketing industry.

Salesforce Marketing-Cloud-Consultant Certification Exam is specially designed for professionals who want to establish their careers in the field of marketing automation. Marketing-Cloud-Consultant exam covers various topics such as email marketing, social media marketing, mobile marketing, campaign management, data management, and analytics. Marketing-Cloud-Consultant exam tests the knowledge of a candidate in using Salesforce Marketing Cloud to drive business growth and revenue.

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To pass the Salesforce Marketing-Cloud-Consultant Certification Exam, candidates must demonstrate their proficiency in various technical and functional aspects of Salesforce Marketing Cloud. This includes knowledge of the platform's features and capabilities, understanding of industry best practices, ability to design and execute effective marketing campaigns, and proficiency in data management and analysis. Individuals who earn this certification are recognized as experts in Salesforce Marketing Cloud and are well-positioned to advance their careers in marketing and technology.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q118-Q123):

NEW QUESTION # 118
What statements are correct regarding Attribute Groups?
Choose 2 answers

  • A. They link subscriber lists to contacts.
  • B. They link data extensions to subscriber lists.
  • C. They link data extensions to contacts.
  • D. They link data extensions to other data extensions.

Answer: C,D


NEW QUESTION # 119
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

  • A. Exclusion List
  • B. Exclusion Script
  • C. Auto-suppression List
  • D. Suppression List

Answer: C

Explanation:
Explanation
An auto-suppression list is a list of subscribers who should not receive any commercial emails from a sender.
It can be applied to all sends or specific sends based on sender profile or delivery profile. It is useful for complying with legal or contractual obligations to avoid sending to certain email addresses. References:
https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5


NEW QUESTION # 120
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers

  • A. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
  • B. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
  • C. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
  • D. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
  • E. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

Answer: A,C,E


NEW QUESTION # 121
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

  • A. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
  • B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
  • C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
  • D. Scheduled Automation > File Transfer > Import > Series of Query Activities

Answer: B

Explanation:
Explanation
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5


NEW QUESTION # 122
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

  • A. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
  • B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
  • C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
  • D. Upload data files to Marketing Cloud using SFTP instead of FTP

Answer: B


NEW QUESTION # 123
......

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